The Vegan Bros are here to help inspire the entire world to go 99% vegan for a few reasons.


  1. It’s not possible to be 100% vegan. (ie. Sometimes water is processed with bone char. So yes, they even put animals in the water.)
  2. The Vegan Bros don’t want animals to be tortured and killed anymore.
  3. The Vegan Bros think watching the world go 99% vegan seems like a fun thing to do.


The Vegan Bros have helped inspire their anti-vegan parents, cousins, aunts, uncles, friends and acquaintances to not just go vegan.


But to become effective vegan advocates themselves.


And they’re here to teach other vegans to achieve these same results for their lives.


But the Vegan Bros haven’t always achieved vegan advocacy success so easily.


Click below to sign up for the Vegan Bros FREE 4-Part Video Course:

The Blueprint For Vegan World Domination


Phil Letten



It was 2004 when Phil stopped eating meat.


He was 17, and still stuck inside what some consider “a cult on the extreme fringe of Christianity.”


And boy was he one socially awkward motherfucker.


He eventually escaped the cult and took his brother and parents with him.


But he still didn’t even know how to hold a basic conversation with another person when he graduated from Michigan State in 2009.


He walked with his head down everywhere he went.


And he still had never had a girlfriend.


But he had a goal.


Not just to have an impact on the world. But to have the biggest impact he possibly could.


He learned that 99% of animals that are exploited and killed are done so for food.


So from that point forward Phil’s goal has been to help inspire people to go vegan and help end the worst abuses farm animals face during their lives.


From there…


Phil lived out of a car for 4 years advocating on behalf of farmed animals.


He volunteered and worked extensively with the nation’s most effective animal protection organizations:


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During that time Phil…


  • handed out hundreds of thousands of Vegan Outreach leaflets on college campuses and at concerts all around the country

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  • gathered hundreds of signatures on multiple ballot initiatives to end the worst abuses farmed animals face during their lives

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  • organized hundreds of creative pro-vegan and anti-factory farming demonstrations around the country

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  • was featured on hundreds, if not thousands, of mainstream media outlets, both nationally and internationally.

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Click below to sign up for the Vegan Bros FREE 4-Part Video Course:

The Blueprint For Vegan World Domination


Matt Letten


Matt was extremely overweight growing up and he felt pretty sure he’d never amount to anything.


In college, Matt ballooned up to 265 pounds on a consistent diet of:


  • No less than 6 tacos at Taco Bell
  • Krispy Kreme Donuts
  • 2 full breakfast meals from McDonald’s in one sitting
  • 2 Frozen pizzas and a chocolate milkshake if eating at home
  • Entire Papa John’s extra cheese pizza and an entire order of Triple Cheese Turbo Sticks
  • Cheese Steaks
  • Triple Bacon Classic with extra bacon, bacon and cheese baked potato, large fry, and large soda from Wendy’s


As much as that seems like nothing to be proud of, Matt believes that his dedication to overeating is a part of the same dedication that allowed him to…



  • Lose 100 pounds in college

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  • Gain the confidence to become an entrepreneur. He opened his first gym in Howell, Michigan in 2008, bringing in over $300k his first year in business.




  • Become a serial entrepreneur, and open 2 more gyms after that. Both very profitable.

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  • (Phil used to work at Matt’s gyms when he was off tour.)




  • Use the law of reciprocity and goodwill to forge friendships with the most influential business people and entrepreneurs in the community.

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  • Become the go-to source when journalists needed health and fitness content, or anything Matt wanted to talk about in a big hunting and fishing community.

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  • Survived the Walmart of the fitness industry, Planet Fitness, opening near one of his gyms. Matt raised his prices and implemented other new strategies.




  • During that time helped over 3,000 people work toward and reach their fitness and health goals.
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  • Sold all 3 of his gyms for several hundreds of thousands of dollars



Matt sold his gyms. And though Phil still 1,000,000% supported Nathan Runkle and everything Mercy For Animals was doing, Phil ended his time there.


Matt and Phil joined forces and…


Click below to sign up for the Vegan Bros FREE 4-Part Video Course:

The Blueprint For Vegan World Domination


Vegan Bros was born.



The Vegan Bros are here to fuck shit up.


They’re also here to turn the entire world vegan mostly just because it seems like a fun thing to do.


And they’re honored to be on the leading edge of the vegan advocacy movement.


Since the Vegan Bros launched themselves as a personal brand in September 2014, they have…


  • Inspired Dagen McDowell at FOX NEWS to go vegan


  • Been featured in more mainstream media outlets.

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  • Inked a near 6-figure book deal with the world’s largest book publisher and Audible

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  • Helped thousands of vegan advocates effectively express their message in a fun but non-judgmental way with their apparel store, Vegan World Domination Store


  • Helped tens of thousands of vegans stop being assholes, and start inspiring the people in their lives to go vegan instead via presentations, YouTube videos, blog posts, and posts on social media.


  • Have donated thousands of dollars to their favorite animal advocacy organizations both personally, and via benefit parties.



  • Have helped hundreds of clients achieve their weight loss goals via their flagship fitness course, the Ultimate Vegan Fat Loss Course.

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  • Have inspired their parents, cousins, aunts, uncles (on both sides of the family), friends, and acquaintances to go somewhere between 95% & 99% vegan, and also become effective vegan advocates who spread veganism effortlessly. NOTE: None of the people below are from the internet. They are all close friends and family. And there are WAY more people. LOL

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The entire world will be 99% vegan as fuck. Let’s get this shit!


Click below to sign up for the Vegan Bros FREE 4-Part Video Course:

The Blueprint For Vegan World Domination